Top 5 Google Ads Mistakes UAE Businesses Must Avoid

Google Ads can be a game-changer—but only if you avoid the common pitfalls. Many UAE-based businesses waste thousands of dirhams by ignoring basics.

1. Not Using Location Targeting

Running a campaign across the entire UAE when your business only operates in Dubai? That’s a money-waster. Set clear geographic parameters in your campaign settings.

2. No Ad Extensions

Ad extensions like callouts, sitelinks, and call extensions boost visibility and click-through rates. Businesses in the UAE often ignore these—don’t be one of them.

3. Poor Landing Pages

Clicking on an ad only to land on a slow or irrelevant page ruins user experience. Make sure your page is fast, mobile-friendly, and relevant to the ad text.

4. Ignoring Arabic Audiences

Many UAE users search in Arabic. Not running Arabic ads means missing half the market. Translate and localize ads to reach broader demographics.

5. One Ad for All Keywords

This results in low Quality Score and poor CTR. Segment your ad groups for better performance and cost efficiency.

Conclusion

Avoiding these mistakes will improve your ROI, lower your cost-per-click (CPC), and help you compete effectively in the UAE’s vibrant digital space.