How to Create a Social Media Calendar for Your UAE Brand
Running a social media presence without a content calendar is like navigating Dubai without Google Maps—confusing, time-wasting, and directionless. Here’s how to plan a consistent and impactful posting schedule.
Step 1: Know Your Goals
Are you looking to generate leads, increase brand awareness, or drive website traffic? Your goals will determine the type of content you produce.
Step 2: Choose Your Frequency
- Instagram: 4–5 posts/week
- LinkedIn: 2–3 posts/week
- TikTok: 3+ short videos/week
- Stories: Daily for engagement
Step 3: Add Local Relevance
Incorporate UAE holidays, events like Expo Dubai, Ramadan campaigns, or Emirati Women’s Day. Localization builds relatability.
Step 4: Use a Tool
Use scheduling tools like Buffer, Later, or Hootsuite. These tools let you schedule, analyze, and optimize posts across platforms.
Step 5: Plan Themes
- Monday: Tips or Infographics
- Wednesday: Client testimonials or UGC
- Friday: Weekend offers or behind-the-scenes
Conclusion
A content calendar helps your UAE brand stay organized, relevant, and visible—without the last-minute stress of “What do we post today?”
