How to Do Keyword Research for Local SEO in the UAE
Local SEO starts with keyword research—but for the UAE market, there are specific considerations. You need to understand both English and Arabic-speaking audiences and how people in different emirates phrase their queries.
Start with Location Modifiers
Combine your service or product with local terms. For example:
- “SEO consultant Dubai”
- “Digital marketing agency Sharjah”
- “Best spa in Abu Dhabi”
Use tools like Google Keyword Planner, Ahrefs, or Ubersuggest to validate keyword volume and competition.
Don’t Ignore Arabic Keywords
Even if your site is in English, many users search in Arabic. Translate your keywords and use Arabic script alongside English when applicable. Use Google Trends UAE to compare interest between languages.
Long-Tail Keywords Win
Go beyond generic terms. Instead of just “SEO Dubai,” target:
- “Affordable SEO services in Dubai”
- “Local SEO expert for UAE startups” These terms are less competitive and often show higher conversion.
Competitor Spy
Search your main keywords and analyze who ranks on the first page. What keywords are in their meta titles, URLs, and headings? Use tools like SEMrush or Moz to dig deeper.
Conclusion
Keyword research in the UAE requires a local-first mindset. When you combine geo-specific phrases, bilingual strategy, and long-tail keywords, your SEO foundation becomes solid.
