UAE Social Media Platform Comparison Chart

Social Media Comparison in UAE

A comprehensive analysis of social media platforms in the UAE market (2025)

How to use this chart: This comparison provides detailed insights into the major social media platforms in the UAE. Use this information to determine which platforms best align with your target audience, content type, and marketing objectives.

Platform Demographics & Usage

PlatformPenetration RatePrimary DemographicsSecondary DemographicsDaily Active UsersAvg. Time Spent
Instagram86%18-34 years (65%)35-44 years (22%)9.7 million63 minutes
Facebook82%25-45 years (58%)45-65 years (24%)9.2 million49 minutes
TikTok78%16-24 years (72%)25-34 years (21%)8.8 million95 minutes
Snapchat68%13-24 years (76%)25-34 years (19%)7.7 million42 minutes
LinkedIn52%25-55 professionals (83%)18-24 students (12%)5.9 million17 minutes
Twitter47%21-45 years (67%)45-65 years (21%)5.3 million28 minutes
YouTube92%18-44 years (73%)13-17 years (15%)10.4 million72 minutes

Content Performance by Platform

PlatformTop Performing Content TypesOptimal Content LengthBest Posting TimesEngagement Rate Benchmark
InstagramLifestyle, luxury, food, travelReels: 15-30 sec
Captions: 70-100 words
7-9 PM weekdays
2-5 PM weekends
4.7%
FacebookCommunity events, news, video contentVideos: 60-90 sec
Posts: 100-250 words
1-3 PM & 8-10 PM weekdays1.2%
TikTokEntertainment, challenges, tutorialsVideos: 15-60 sec6-9 PM weekdays
11 AM-1 PM weekends
18.3%
SnapchatBehind-the-scenes, exclusive contentStories: 5-7 snaps
Videos: 10 sec
8-11 PM daily2.1% (open rate)
LinkedInIndustry insights, thought leadershipArticles: 1,500-2,000 words
Posts: 150-250 words
8-10 AM & 1-2 PM weekdays2.8%
TwitterNews, opinions, trending topicsTweets: 70-100 characters12-1 PM & 5-6 PM weekdays0.7%
YouTubeTutorials, reviews, entertainmentVideos: 7-15 minutes6-10 PM weekdays
2-6 PM weekends
3.2%

Advertising Performance by Platform

PlatformAvg. CPM (AED)Avg. CPC (AED)Best Ad FormatsTargeting CapabilitiesROI Rating
Instagram18.502.75Story ads, Shopping ads, Carousel adsExcellent (5/5)High
Facebook12.301.85Video ads, Lead gen ads, Carousel adsExcellent (5/5)Medium-High
TikTok25.703.20In-feed ads, Branded hashtag challengesGood (4/5)Medium
Snapchat22.403.10Story ads, AR lenses, Collection adsGood (3.5/5)Medium
LinkedIn32.805.90Sponsored content, Message adsExcellent for B2B (4.5/5)High for B2B
Twitter15.602.30Promoted tweets, Trend takeoversGood (3/5)Low-Medium
YouTube20.40N/ASkippable in-stream ads, Bumper adsVery Good (4/5)Medium-High

Emirate-Specific Platform Preferences

EmirateTop PlatformSecond PlatformThird PlatformUnique Characteristics
DubaiInstagram (91%)TikTok (83%)YouTube (92%)Highest luxury content engagement, international audience
Abu DhabiFacebook (87%)Instagram (85%)YouTube (90%)Higher engagement with cultural and educational content
SharjahFacebook (84%)YouTube (89%)Instagram (79%)Stronger preference for Arabic content, family-oriented
AjmanTikTok (81%)Facebook (80%)YouTube (87%)Higher engagement with value-based offers
Ras Al KhaimahFacebook (82%)YouTube (86%)TikTok (76%)Tourism content performs exceptionally well
FujairahFacebook (79%)YouTube (85%)TikTok (74%)Higher engagement with community-based content
Umm Al QuwainFacebook (78%)YouTube (83%)Instagram (72%)Highest response to local business promotions

Language Performance by Platform

PlatformArabic OnlyEnglish OnlyBilingual (Arabic First)Bilingual (English First)Recommended Approach
Instagram+32% engagementBaseline+58% engagement+21% engagementBilingual (Arabic First)
Facebook+27% engagementBaseline+43% engagement+18% engagementSeparate Arabic/English ad sets
TikTok+18% engagementBaseline+47% engagement+23% engagementBilingual with mixed language
Snapchat+41% engagementBaseline+37% engagement+12% engagementArabic Only
LinkedIn-12% engagementBaseline+8% engagement+15% engagementEnglish with Arabic support
Twitter+23% engagementBaseline+31% engagement+14% engagementBilingual (Arabic First)
YouTube+29% engagementBaseline+52% engagement+17% engagementBilingual with subtitles

Note: Data in this chart is compiled from multiple sources including DataReportal’s Digital 2025 Report, UAE Communications Regulatory Authority, and proprietary research. Engagement rates and performance metrics may vary based on industry, content quality, and specific campaign objectives.

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© 2025 Dubai Marketing Pro | Created based on data from DataReportal, UAE Communications Regulatory Authority, and industry research

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Categories: Content Marketing, Social Media

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